How you can effectively tell your brand story on social media?
This is such an amazing growth exploding tool to be able to utilise. So it's something that did need its own dedicated Blog to talk about. Now, you might be thinking, Katie, why are you going on about storytelling, all I need to do is just sell my products and sell my services and make some money. Yes, that is 100% true. But, this is us talking about social media marketing here. And the key point of social media marketing is storytelling, among other things, but storytelling you will find is at the top of the pyramid, and the most important aspect of social media content creation that you should be doing and focusing on. So we're going to dive straight in because this is quite a big, big topic.
First, we're going to identify our audience. To create a story that resonates with your audience, you need to know who they are and what they care about. Take the time to research your ideal audience and identify the types of stories that they are most likely to engage with. Knowing your audience will help you craft a story that connects with them on a deeper level.
Authenticity is key when it comes to storytelling. People are drawn to honest and authentic stories. So it's important to stay true to your brand's value and its mission. Don't try to be something that you're not this can come across. This can come across a bit disingenuous, I'm going to say a little bit fake, people can see through it. Don't try to be something you're not. You're perfect just the way you are.
Your story should have a clear beginning, middle and an end. You'll often hear people talk about the problem, the hero, and the solution. That is another way of breaking down storytelling.
Using visuals is a great way to enhance your story even further. Do make sure that you're using high quality images, graphics, and video clips. If you haven't got any of those to hand, you can always go to some royalty free websites to download anything that resonates and relates to what it is that you're talking about. Having visuals alongside your story can really help to convey the emotion that it is that you're talking about, and make your story more memorable. And remember, some of these clips don't have to directly run alongside exactly what it is that you're talking about. While you're talking about the progression of your story. You can have visuals in the background that convey the emotion that you want to describe to your audience.
Storytelling is such a powerful tool for you to utilise on social media. And when you go back through everything that we've just discussed in this Blog, you'll see that it's actually a bit of a mammoth task when we first start doing it. But one thing I will promise you is that the more that you keep doing it, the easier it will become!
Thinking about the audience what it wants, what it needs, how you're going to convey this message, what words you're going to use, what format are you going to use, what visuals you're going to use, all of that will become so much easier when you just start doing it. So have faith in the process. I believe in you. I know you can smash it. And don't forget to tag me in any of your storytelling videos that you attempt because I really want to see them!!
Transcribed by https://otter.ai
