Video content is exploding right now for a number of reasons. First and foremost, social media platforms are favouring video content over other types of content. This is a key element for businesses that want to be successful on social media.
Furthermore, people of all ages are consuming more video content than ever before. This is especially true for Gen X and Gen Y, who make up a large portion of the workforce. These are the key people who are running our industrial & commerce infrastructure.
Additionally, many people are visual learners and find video content to be more entertaining and informative than other types of content.
Lastly, video content is simply more effective at depicting the features of a product or service. It is estimated that video content contains 10x more features that will captivate your audience. This is the reason we are seeing TikTok do so well, Instagram followed the crowd with Reels & why YouTube has joined in with YouTube Shorts.